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Apple iPhone 14 The first day of domestic launch.

Apple's new products, including 4 iPhone 14 and Apple Watch Series 8, which Apple released in September, have been on sale domestically through three stores such as Apple Garosu-gil, Guido, Myeong-dong, and Jamil, and three-member companies such as Frisbee.

Most of the consumers who chose to receive the product at the Apple Myeong-dong store selected the iPhone 14 Pro and Prom ax. In fact, online reservations, which were held on September 30, the iPhone 14 Pro stock was exhausted at a rapid speed, while the iPhone 14 · 14 Plus was relatively afforded.

■ Reduction of lines with online reservations and dawn delivery

Just a few years ago, many consumers waited for the night from the evening for various reasons such as self-satisfaction and fast receipt.

However, after the opening of Apple Garosu-gil in 2018, you can receive the product at the desired time after completing online reservation and payment. In addition, online channels such as Coup ang and mobile carriers will also be delivered at dawn.

In fact, a consumer waiting in Apple's Myeong-dong at 8 o'clock on the day said, I booked to receive a product on my way to work near my workplace. I explained.

In addition, the landscape of many people waiting in line after the 19th Pandemic of Corona has completely disappeared. Apple Myeong-dong, which opened around 8 o'clock, was 2 hours later than usual (10 o'clock), and more employees were waiting inside than the consumer waiting to receive the product.

■ Processor, notch, camera improved professional preference

The iPhone 14 · 14 Plus is driven by the A15 Bionic, such as the iPhone 13, which was released last year, and the notch for Face ID recognition is the same. If you put the same color iPhone 13 and iPhone 14 side by side, it is difficult to distinguish except for the height of the camera lens.

On the other hand, the iPhone 14 Pro and Prom ax have been upgraded to the A16 Bionic, and the notch is significantly reduced, which is the biggest difference compared to its predecessor.

The number of rear wide-angle camera pixels is up to 48 million pixels. A consumer who visited Apple Myeong-dong for 8:30 time zone also said, I chose the iPhone 14 Pro because of an improved camera.

An official of a large online distributor said, The iPhone 14 Pro lineup in Korea will not be easy to purchase in Korea. However, the deep purple color, which has a relatively low preference among the four colors, can be picked up after the reservation as early as 8 days.

■ Apple Pay possibility of increasing sales volume in domestic service

Apple has increased the number of direct stores, which are product sales, services, and experience centers this year. Myeong-dong stores were opened in April and Jamil store in September. LG Best Shop's iPhone distribution and iPhone preferences such as middle and high school students are also predicted in the future.


In addition, Apple Pay's entry into Korea is one of the variables that will affect iPhone sales. Apple, as well as both Hyundai Cards, a partner in Korea, is leaking, but on the 6th, the terms and conditions of the service launch date were leaked on November 30 (see the article).

One consumer who received the iPhone 14 Prom ax at 8 o'clock on the day also said, We have used Samsung Pay, which can carry only smartphones, but we decided to use the iPhone on the news that Apple Pay is starting domestic service this year.

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