Although Sony's last financial report revealed positive sales for PS5, it was also revealed that the number of subscribers of PlayStation Plus decreased in the last quarter. In total, there is talk of losses of almost two million users in just three months. In this way, The company has revealed what the reason behind this is.
In a statement, Pirogi Took, Financial Director of Sony, said that the reason why 45.4 million PlayStation Plus users were recorded for September 30, 2022, is that people now already leave home. This was what he commented:
There has been a decrease in the number of members of PlayStation Plus. However, in the second quarter we renew our services and there has been no great impulse as a whole. In addition, we did not make aggressive promotions during the second quarter.
Therefore, in the future we will have more penetration in PS5, and we will have very good titles. In addition, we can make better promotions, and we believe we can recover
Now more people come out outdoors, and we still have to get out of negative cycles. PS4 sales and third-party software have also been quite slow, and catalog titles have also decreased.
With leaving home Took refers to the Pandemia is no longer a danger as before it was, so staying inside and playing at all times is no longer something as we saw for 2020 and 2021. Next to this, It is mentioned that they did not carry out a strong advertising campaign for the PlayStation Plus service, something that is planned to remedy in the current quarter.
In related issues, the price and launch date of the PlayStation VR2 is revealed. Similarly, you can learn more about PS5 sales here.
Editor's note:
It is something strange that with a more attractive service, since it was in the last quarter, when the classic games arrived at PS Plus, the number of users would decrease. However, the reasons given Took make a lot of sense, and it will be interesting to see if this changes in these months.
Comments
Post a Comment